Underdog / Custom apparel

More than
merch.

Direct-to-film apparel for creators, teams, and everyone with an idea worth wearing. Bold artwork. No limits on what you can imagine.

Custom apparel / DTF printing / Built for creators

A black printed t-shirt shown in a direct-to-film print studio

Underdog

Custom apparel. No limits.

Creators / Teams / EveryoneWear a brighter tomorrow.

01 / The print method

Your idea.
Made wearable.

Direct-to-film (DTF) printing starts with artwork printed onto transfer film, then heat-applied to fabric. It is a way to bring full-color graphics and fine detail onto clothing.

Have artwork of your own in mind? Underdog is built around the idea of making creative work wearable. Right now, this storefront offers the designs listed in its catalog; artwork upload and custom-order requests are not available here.

Read the FAQs

02 / Find your piece

Current apparel.

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Independent spirit / Direct-to-film apparel

Wear a brighter tomorrow.

Find the Underdog designs currently available and check the details on each product page.

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